Balance – Sports Supplement Rebrand
Packaging Design of Vitacos Balance packaging, collaborating closely with New Zealand and Australian sales teams. From concept to final delivery, the project balanced respect for a 30-year legacy while refreshing the look to attract new customers in emerging markets. The result maintained brand loyalty while opening doors to a modern, active audience.
Updating Balance While Staying True to Its Customers
We refined an outdated, inconsistent packaging identity into a modern, organic system that reproduces clearly and consistently across print and digital even in a single colour.
Natural Flavour Callouts, Designed to Scale
We refined an outdated, inconsistent packaging identity into a modern, organic system that reproduces clearly and consistently across print and digital even in a single colour.
Redesigning for Relevance
The existing Balance packaging required a complete redesign to adopt a cleaner, more natural aesthetic that met evolving customer expectations and stood out against new competitors – replacing an outdated design that lacked visual hierarchy and cohesion.
Building a Design System That Did the Heavy Lifting
The existing Balance packaging required a complete redesign to adopt a cleaner, more natural aesthetic that met evolving customer expectations and stood out against new competitors – replacing an outdated design that lacked visual hierarchy and cohesion.
