Animation / Art Direction / Talent management / Brand Identity
Zee Smart is a cutting-edge company that specializes in retrofitting traditional lighting systems with smart technology, allowing for increased energy efficiency, control, and customization. The retrofitted smart lighting systems offer an eco-friendly solution for both residential and commercial spaces, enhancing convenience with features like remote control, automation, and adaptive brightness. To communicate the intricate workings of this technology and attract potential investors, an engaging animation video was created. The video used clear, visually appealing animations to demonstrate how the retrofit process works, showcasing its benefits such as energy savings, user-friendliness, and scalability. By simplifying complex concepts through storytelling and dynamic visuals, the animation not only explained the product but also sparked interest from potential backers, effectively illustrating the market potential and sustainability of Zee Smart’s innovations. The aim was to create a memorable and informative pitch that would stand out to investors in a competitive tech space.
Wellington Street,
Howick 2014
Auckland, New Zealand
mob. 021 0766 455