Panasonic was at the forefront of innovation in In Car Entertainment (ICE) systems, offering three sophisticated combo packages that combined cutting-edge technology with a refined design. My role in this project focused on creating a visual identity that embraced minimalism, fluidity, and harmony, ensuring the products not only stood out but also reflected a seamless group identity. By using clean lines, intuitive interfaces, and a streamlined aesthetic, I helped craft an experience that was visually cohesive across all products.

In addition to my work on the ICE systems, I also contributed to various other consumer projects within the brand, each one showcasing Panasonic’s signature premium black aesthetic. This consistent design language emphasized elegance and high-quality craftsmanship, creating a unified and luxurious look across the entire product line. My goal was to deliver designs that felt both timeless and forward-thinking, ensuring the brand maintained its position as a leader in premium consumer electronics.