Fueling Purchase with Purpose

A seasonal integrated campaign for Boehringer Ingelheim to drive livestock drench sales through veterinary clinics, using a Weber BBQ incentive to increase engagement and purchase motivation. I developed a cohesive visual system across posters, brochures, and point-of-sale material, ensuring strong brand alignment and maximum cut-through in clinic environments. The campaign was strategically designed to enhance in-clinic visibility, influence purchase decisions, and strengthen brand presence at the point of sale.