Infographics and icons have emerged as powerful design tools for conveying extensive information, circumventing the need for text-heavy sales documentation. The adage “a picture is worth a thousand words” resonates particularly well in this context. In our approach, we have developed a series of graphical icons to effectively communicate the merits of a livestock product. Sales teams can seamlessly navigate between screens, encountering design elements that serve as visual cues for discussions centred around Metacam. This strategic use of infographics enhances the communication of product effectiveness and facilitates more engaging and efficient presentations.

Our design direction focused on delivering a clear, engaging narrative that emphasised the accessibility of the pharmaceutical company to the community. Through thoughtful, integrated design, we highlighted the company’s proximity to local residents and reinforced the value of working with them. The messaging was tailored to resonate with the target audience, emphasizing key aspects such as career growth opportunities, competitive salaries, and the potential to make a meaningful impact in the pharmaceutical industry.