I led the creative direction for Harker Herbals, overseeing a range of initiatives aimed at enhancing the brand’s market presence. This included the rebranding of product lines, the design and development of retail and marketing materials, and the creation of a company video designed to generate interest among offshore natural health distributors.

The video served as a key tool in promoting the Harker Herbals range of tonics, requiring close collaboration with an animator and voice-over specialist to ensure a high-quality final product.

My role encompassed managing these creative aspects to ensure alignment with the brand’s vision and business objectives.