Harker Herbals Adult Range Rebrand & Packaging Design

I led the complete rebrand of Harker Herbals’ adult range, updating the visual identity and product names to reflect a modern, contemporary health and wellness brand. This project involved transforming a 30-year-old design legacy into a fresh, approachable, and cohesive look while retaining the brand’s trusted heritage. Through updated typography, color palettes, and packaging systems, we created a design that appeals to today’s wellness-focused consumers, improving shelf impact and strengthening the brand’s market presence.