Harker Herbals Adult Range Rebrand & Packaging Design

I led the complete rebrand of Harker Herbals’ adult range, updating the visual identity and product names to reflect a modern, contemporary health and wellness brand. This project involved transforming a 30-year-old design legacy into a fresh, approachable, and cohesive look while retaining the brand’s trusted heritage. Through updated typography, color palettes, and packaging systems, we created a design that appeals to today’s wellness-focused consumers, improving shelf impact and strengthening the brand’s market presence.

NEXT

A beloved brand held back by abstract product names, clashing colours, and packaging that no longer reflected its craft.

We refined an outdated, inconsistent packaging identity into a modern, organic system that reproduces clearly and consistently across print and digital even in a single colour.

System Thinking

Redesigning 50 SKUs demanded a cohesive design system – one that modernised the brand through a refined logo, artisan floral illustrations, and a softened colour palette without alienating loyal customers.

Harker Herbals was born a unified brand identity that scaled across every touchpoint, bringing clarity, warmth, and a distinctly artisan character to every product on shelf.

Designed to stand out at retail, each category is distinctive yet unmistakably Harker Herbals.

Each category was given a clear, condition-specific name paired with a bespoke icon  applied consistently across every touchpoint.

 

Seamless from Shelf to Screen

The brand system carried seamlessly into the e-commerce experience, using consistent iconography and navigation to create a unified journey from retail to digital.