Hardy’s campaign utilized both traditional and online channels, along with in-store promotional materials. The focus was on clearly communicating the benefits of each product in relation to the specific ailments they were designed to address. To enhance this message, speech bubbles were used throughout the campaign as a visual cue, reflecting what customers might say to themselves when searching for the right nutritional supplement. For example, a speech bubble might say, “I want to be stress-free.” The campaign was strategically launched during prime time slots and featured prominently online. Additionally, ongoing promotional content was created through electronic emails and print ads in Hardy’s Magazine.