The evolution of Hardys’ stress products involved a meticulous process that extended beyond the formulation of effective remedies to the very essence of their presentation. Recognising the importance of visually conveying the unique qualities of stress, sleep, and winter support packs, I collaborated with a talented illustrator to craft imagery that encapsulated the emotional nuances of these experiences. The packaging design was conceptualised to mirror the feelings associated with stress, seamlessly intertwining with the soothing aesthetics of sleep and the resilience required during winter. The illustrator’s work not only adorned the packaging but also played a central role in an in-store campaign, creating a cohesive and immersive brand experience.