Crafted with a straightforward yet compelling stylistic identity, the Chasing Reds brand aims to embody the essence of outdoor hunting activities. The logo boasts a clear and distinct stylistic identity, purposefully crafted to encapsulate the essence of outdoor hunting activities. The primary focus is to not only capture the adventurous spirit of hunting but also to actively endorse top-tier apparel that is skillfully manufactured to tackle the challenging terrains of the rugged New Zealand outdoors.

Our design direction focused on delivering a clear, engaging narrative that emphasised the accessibility of the pharmaceutical company to the community. Through thoughtful, integrated design, we highlighted the company’s proximity to local residents and reinforced the value of working with them. The messaging was tailored to resonate with the target audience, emphasizing key aspects such as career growth opportunities, competitive salaries, and the potential to make a meaningful impact in the pharmaceutical industry.