Enzed’s primary brand was in need of a refresh to better resonate with its New Zealand and Australian markets. The vehicle livery, which had remained unchanged since the 1980s, looked outdated and no longer aligned with the business’s modern goals. With a focus on attracting new “Hose Doctors” to purchase franchises, the company recognized the need for a brand overhaul. 

What began as a simple redesign for stationery quickly expanded to encompass vehicle fleets across both countries, retail stores, and all forms of documentation. The result was a cohesive, modern brand identity that not only revitalised the company’s image but also aligned with newly developed graphics, creating a strong and consistent presence across all touch points.