I led the complete brand development and launch of Therastore, overseeing every aspect from the initial design direction to the final implementation. I shaped the primary identity, ensuring it was modern and aligned with the brand’s values, and crafted the overall visual style for social media and messaging to create a cohesive, engaging presence across platforms.

I collaborated closely with a cross-functional team of developers, photographers, and business development managers to build the eCommerce store, integrating user-friendly features and a seamless shopping experience. Beyond the website, I also managed the logistical operations, including product ordering and distribution, ensuring smooth fulfillment from start to finish. My role extended to designing eye-catching social media posts and digital email campaigns to promote the brand, ensuring a consistent voice and a strategic approach that helped Therastore successfully launch and thrive.