Auckland Business Sales was founded by two experienced business brokers specialising in the sale of high-value businesses. They required a website that conveyed their message clearly and concisely, without excessive industry jargon or sales-heavy language. Their goal was to keep the content straightforward, simple, and to the point freshing in its directness.

From the beginning, they wanted their branding, including their logo and digital materials, to focus on a black-and-white palette, with a primary emphasis on silver. The challenge was achieving this design approach without making it appear flat or visually uninspiring. The design process involved carefully balancing the color scheme with high-quality imagery of Auckland’s iconic landmarks, while also simplifying and decluttering the content.

The final result is a clean, modern website with clear messaging, reflecting the professionalism and straightforward approach of Auckland Business Sales.