In the dynamic world of creative projects, the concept of shared control presents both exciting opportunities and formidable challenges. As a designer, I’ve advocated for an open approach, understanding that clients’ input is invaluable in shaping the outcome of digital or print projects. Rather than adhering strictly to a model, where a finalised design is presented with limited room for adjustments, I believe that involving clients during parts of the creative development holds significant benefits but also realising a good designer will take the lead, be proactive in putting forward ideas and implementing them, rather than being reliant on a client to be directive, After all it’s the exciting pitch of new concepts that the client hasn’t seen which creates the valuable aha moments! But it is good to involve the client and obtain from them any relevant insights that may help in the development during the creative process.

Here are a few benefits:

1. Unveiling Overlooked Insights during Concept Stages

One of the advantages of engaging clients during certain stages of the concept phase is the discovery of information overlooked during the initial briefing. This organic process not only adds value to the final product but also ensures client satisfaction, fostering a collaborative environment where both parties contribute to the project’s success.

2. Understanding Visual Brand Requirements: A Two-Way Street

Collaboration during the creative development phase facilitates a deeper understanding of clients’ visual brand requirements. Simultaneously, clients gain insights into the considerations involved in producing ongoing design material. This mutual understanding aids in refining the client’s process of providing relevant material for the project, fostering a more efficient and effective collaboration.

3. Building a Closer Understanding of Product and Business

By involving clients in the implementation of design or production alterations, a closer understanding of their product and business naturally evolves. This collaborative style parallels the benefits of having an in-house designer, creating a stronger collaborative bond and ultimately resulting in a higher-end design outcome.

4. Accelerating Approvals in Technical Projects

In projects laden with technical information requiring regulatory approvals, allowing clients to participate in design iterations proves instrumental in expediting the approval process. This collaborative and agile approach ensures that projects move forward efficiently, meeting deadlines and client expectations.

5. Seamless Processes through Direct Communication

Regular and direct communication between the designer and client becomes the cornerstone of a seamless creative process. Unlike communication pathways involving various team members before iterations or considered design changes reach the designer’s inbox, direct communication fosters a more immediate and personable experience for both the client and the creative team.

While acknowledging that this approach may not suit all creatives, effective management can undoubtedly provide a more personable experience for both the client and the creative team. Embracing shared control in creative projects, when well-managed, cultivates a collaborative environment that not only enhances the quality of the final product but also creates a more rewarding experience for all involved. The power of collaborative creativity lies not just in the shared control but in the synergy that emerges when diverse perspectives come together to shape something truly exceptional.