Proposing a contemporary and compelling creative direction for the Balance sports nutrition range by Vitaco. The aim is to make a distinct mark in the retail space, exuding an energetic vibe while highlighting the premium quality of natural sports supplements. The packaging design is versatile, ensuring seamless integration across fitness and sports magazines, brochures, social media posts, and web platforms.

Additionally, it extends seamlessly to retail posters and vehicle livery, offering a cohesive and engaging customer experience.