Enzed’s brand identity had remained unchanged for an extended period, prompting the need for a significant update. Considering the entry of new competitors into the market, we recognised the importance of maintaining the visibility of the well-established logo but more importantly, a modernised brand. It was crucial to ensure that the brass hose fittings, a distinctive element of the brand, remained the anchor and a strong focal point.

To achieve this, I introduced a change of angle and incorporated sharp, diagonal lines in the design. This strategic graphic adjustment became the cornerstone of the brand’s new identity, providing a fresh and dynamic visual representation that would resonate with both existing and potential customers.