Infographics and icons have emerged as powerful design tools for conveying extensive information, circumventing the need for text-heavy sales documentation. The adage “a picture is worth a thousand words” resonates particularly well in this context. In our approach, we have developed a series of graphical icons to effectively communicate the merits of a livestock product. Sales teams can seamlessly navigate between screens, encountering design elements that serve as visual cues for discussions centred around Metacam. This strategic use of infographics enhances the communication of product effectiveness and facilitates more engaging and efficient presentations.