We were given a brief to generate a diverse array of concepts from a creative agency. Our objective was to develop compelling visuals and messaging aimed at highlighting the presence of a thriving pharmaceutical company within a specific area. Furthermore, we aimed to communicate the advantages and opportunities available to the targeted demographic in applying for roles with this company.

To achieve this, we crafted messaging that emphasised the local accessibility and benefits of working for the pharmaceutical company. Through visually engaging content, we showcased the company’s proximity to the community. We underscored the career growth prospects, competitive salaries, and potential for making a meaningful impact in the pharmaceutical industry.

By strategically aligning our visuals and messaging with the interests and aspirations of the target audience, we sought to not only raise awareness of the company’s location but also inspire individuals to consider and pursue employment opportunities within the organisation.