Harker Herbals, with a steadfast adult customer base spanning over 30 years, has successfully extended its product line to cater to children, maintaining the brand’s commitment to quality and efficacy. The introduction of herbal tonics for kids involved crafting a vibrant and memorable packaging design that appealed to children while retaining a distinctive look for adults during shelf searches. Emphasis was placed on creating illustrations that conveyed a sense of quality and premium ingredients, steering clear of a generic clip art appearance. The incorporation of distinct flavorings was crucial, and integrating them into individual illustrations presented an ideal opportunity to showcase the diverse and appealing tastes of the products.