Thank you for taking the time to review my work. I am a senior brand and marketing designer with over 15 years of commercial experience  spanning consumer packaging, retail campaigns, digital and integrated campaigns across New Zealand and Australian markets.

My career has been built on translating complex briefs into compelling visual identities that perform commercially. Running White Creative as owner gave me the full spectrum of responsibility: client strategy, creative direction, production management, and mentoring emerging designers. What drives me is the intersection of craft and commerce – great work that actually moves product and builds brand equity.

My industry depth spans consumer packaged goods, for health and wellness, agricultural markets, animal health and construction sectors, retail trade, and e-commerce. I have led brand launches, rebrands for nationally distributed brands as well as website UX, digital campaigns, print production  for retail environments.

I bring the creative instincts of a designer, the strategic thinking of an art director, and the commercial focus of someone who has owned client relationships and managed business outcomes. I work comfortably across cross-functional teams, partner-level client engagement, and hands-on production – from initial concept through to press-ready files.

I am seeking a senior in-house or agency role where I can contribute meaningful creative leadership to a team with strong purpose and energy. If what you see in this portfolio aligns with your needs,  it would be great to connect.