Kia Ora, I'm

Alan White

Design Lead | Creative | Mentor 

Let's Connect!

Hi!

It's about fully understanding your idea and bringing it to life through creative thinking, skilled handling, and a bit of "awesomeness" in execution.

Mahi.

Mentoring

(guidance)

I leverage years of experience to understand what truly delivers results. This approach is a combination of you asking the right questions and us providing actionable answers for the short, mid and long term, what some might call a “strategy”, but we refer to it as mentoring.

Brand Cultivation

White Creative specialises in brand cultivation, focusing on nurturing and growing your brand naturally. By prioritizing authenticity and allowing for organic evolution over time, we help your brand stay true to its essence while adapting to changing needs.

Physical Media

White Creative offers comprehensive print graphic design services, from concept development for retail POS and print techniques to distribution across packaging, marketing collateral, and corporate literature. White Creative can manage the entire process.

Digital Solutions

We have the ability to leverage our extensive network and industry contacts to deliver tailored digital solutions, regardless of the challenge’s size. By utilising cutting-edge digital tools provided by “some clever people” we ensure that even the most complex projects can be delivered effectively and on budget! 

When I was a young kid, I remember my sister always drawing – whether it was logos of motorcycle brands, portraits, or ornaments around our family home. It would take a while, but I always enjoyed watching an illustration come to life.

This interest in visual arts ultimately influenced my decision to pursue a career in the field back in the ’90s. I’ve worked as a Mac Operator, Graphic Designer, Art Director, and now as a Design Lead / owner for White Creative.

I’m a multi-disciplined designer, creating and directing brand identities, packaging, consumer advertising, and digital content, as well as mentoring. It’s an exciting sector to work in, and with the influence of technology along the way, I’ve witnessed many changes. If you’d like to work together, feel free to give me a call!

For some people, talking about topics like design, favorite ads, or the latest AI tools in the industry can be a bit "under" whelming. But not for me! I’m passionate about all things creative and design-related, and I love diving into those conversations. So, let’s chat!

Let's kōrero

Creative Design for Marketing Communications

© 2024 White Creative

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Contacts

Wellington Street,

Howick 2014

Auckland, New Zealand

mob. 021 0766 455